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Discover Your Russia II All-Russian Exhibition and Festival of Active Tourism and Recreation

February 22-24, 2017

Discover Your Russia Exhibition and Festival is a unique event of the country’s tourism industry that reflects a comprehensive approach to the development of all-season domestic tourism and recreation. Representatives of regional ministries and committees on tourism and sports, tour operators and travel companies, manufacturers of sports equipment and other products for outdoor activities and tourism presented their services during the event.

The ultimate goals of the Exhibition are to show the full extent of opportunities for active tourism in the Russian regions; to grab attention of tourists to the natural attractions of the country; and to promote investors’ interest in the development of tourist infrastructure.

Key figures

more than 10 000 people

Event guests

One of the key goals of the event was to introduce Silk Way Rally to the exhibition visitors. To achieve this goal, the organizers developed a concept of creating the atmosphere of the Silk Way Rally bivouac camp inside the exhibition hall.

The promo stand was divided into two parts. The first part was designed as a camp with red bivouac tent. The tent was furnished with lounge furniture and an outdoor cinema screen showing the promo videos of the race. An electronic race track was installed next to the tent. Rally girls greeted the visitors and invited them to take a photo with SWR 2017 letters and a pop up.

Bartenders offered hot black or green Chinese tea to all guests of the forum. The guests were able to imagine and experience their stay at a bivouac in a hot desert, take a rest rest after a difficult rally day, listen to some lounge music, drink tea, relax and watch rally videos.

The second part of the promo stand included: pop up; pedestal with a Tiger Cup – the symbol of the Silk Way Rally; KAMAZ racing truck of the Sino-Russian racing crew; Toyota Hilux engaged in rally reconnaissance. All exhibit items were free to take a picture with.

Key tasks completed

Preparation of layouts, maps and 3D visualization of dedicated construction and decoration

Coordination of stand construction

Approval and delivery of exhibit items

Selection of promotional staff

Preparation of accreditation documents for Forum guests and promotional staff

Design and printing of POS materials