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The Motorsport Expo Exhibition

February 3-5, 2017,

Sokolniki, Moscow

On the first weekend of February 2017, Moscow hosted the MOTORSPORT EXPO, a forum, where key representatives of the Russian motorsport industry were brought together. The guests of the forum’s exhibition had an opportunity to take a look at the latest examples of auto, moto and power boating equipment of various classifications, manufactured by leading domestic and foreign brands. Forum participants included organizers of motorsport competitions, representatives of large manufacturers, leading racing teams, administrators of race tracks, suppliers of goods and services for motorsport industry.

Key figures

more than 9 000 people

Event guests

More than 100 hundred

Accredited media representatives

On its exhibition stand, the Silk Way Rally presented a KAMAZ racing truck of the Sino-Russian racing crew and a Toyota Hilux car, engaged in rally reconnaissance.

To increase the awareness of the Silk Way Rally brand, the following activities were developed:

  • Gifts with Silk Way Rally branding given to the guests as a present for posting photos with the hashtags of official Silk Way Rally account: #silkwayrally2017, #waitingforsilkwayrally2017
  • Radio-controlled cars racing competition with awards from Silk Way Rally
  • The quiz testing the guests’ knowledge of the rally raid discipline on the main stage of MOTORSPORT EXPO 2017
  • Opportunity to take a close look at and take some pictures inside the cockpit of KAMAZ racing truck and Toyota Hilux

All visitors of the promo stand received invitations to the Start Ceremony of Silk Way Rally 2017 on July 7th, 2017 in Moscow, as well as gift sets for true rally fans

Key tasks completed

Preparation of layouts, maps and 3D visualization of dedicated construction and decoration

Coordination of stand construction

Approval and delivery of exhibit items

Selection of promotional staff

Preparation of accreditation documents for forum guests and promotional staff

Design and printing of POS materials